Marketing Mobiles To The Youth Segment

Marketing Mobiles To The Youth Segment
Advertising
Guy Brighton
  • 6 february 2006

The Mobile Weblog looks at how operators, content providers and device manufacturers are starting to address the potential of the teen/tween/children’s markets more directly. In the US market in particular, two industry strategies are noteworthy: developing devices for kids that appeal to parents as purchasers, and marketing of phones more directly to the youth market.

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