The Mobile Weblog looks at how operators, content providers and device manufacturers are starting to address the potential of the teen/tween/children’s markets more directly. In the US market in particular, two industry strategies are noteworthy: developing devices for kids that appeal to parents as purchasers, and marketing of phones more directly to the youth market.

Marketing Mobiles To The Youth Segment:

This content is available for Basic Members.
Already a member, log in