NYT: R/GA’s Greenberg On The Future Of Advertising

NYT: R/GA’s Greenberg On The Future Of Advertising
Guy Brighton
  • 12 february 2006

R/GA’s Richard Greenberg, interviewed in the NY times, says the following about the future of marketing:

MR. GREENBERG’S response is that in order to cut through the clutter, advertising needs to be shaken up, and shaken up immediately. All of the corporations, agencies and marketing professionals who jointly hone and fire off a fusillade of messages across the commercial landscape each day, he says, need to overhaul both their organizational structures and how they relate to consumers — particularly the 20-something buyers called “millennials.”

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