Porsche recognised the similar fanaticism between car owners and indie-film fans and decided to sponsor a series of short films on the IFC's website that features “obsessive and compulsive” short films that surround the passion that is Porsche.

ifc.com/porschecultfilms

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in