Promotion Ideas: Celebrity Gifts

Promotion Ideas: Celebrity Gifts
Advertising
Guy Brighton
  • 15 february 2006

The New York Times takes a look at the concept of celebrity gift giving as a marketing activity. One professional gift handler that works with brands says:

“Celebrities are very discerning. If they like a product, it translates to the public as trendsetting. Buzz starts building around that type of interaction.”

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.