Rain is one of the biggest pop-star heart throbs in Asia, the NY Times reports. The 23 year old Korean is an example of the 'hallyu' trend that has swept...

Rain is one of the biggest pop-star heart throbs in Asia, the NY Times reports. The 23 year old Korean is an example of the ‘hallyu’ trend that has swept across the region – the popularity of all things South Korean in the face of American cultural dominance.

Now Rain wants to come to America and achieve the same level of popularity – and the producers behind him hope to leverage Asian immigrants connection through the web with their homeland as a stepping stone. The NY Times says:

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