According to the Boston Herald, Reebok’s “I am what I am” campaign is a significant shift for the sneaker brand that first gained traction pitching...

According to the Boston Herald, Reebok’s “I am what I am” campaign is a significant shift for the sneaker brand that first gained traction pitching subtly styled, lightweight shoes to American women who embraced the aerobics phenomenon of the 1980s.

Boston Herald

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