If you haven't drunk the Podcast Koolaid just yet, maybe you should read this article in the Guardian newspaper. There's the usual excitement plus some comments on the concerns of audience measurement. Media Guardian

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)