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Should WOM Agents Talk to Strangers?

Should WOM Agents Talk to Strangers?
Guy Brighton
  • 9 february 2006

Recently I sat in the Bua bar on St Marks in New York and as I sat at the bar a girl came in and started raving on about a new vodka the barman had. Then she took a photo of the vodka and barman and asked me if I had tried it. I asked her if she was affiliated with the brand. She said no. Then walked down the bar to another punter and told him about this new vodka she had discovered.

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