Speedo Hopes to Stretch the Brand Beyond Swim Trunks

Speedo Hopes to Stretch the Brand Beyond Swim Trunks
Gaming & Play

Olympic product is one of the most powerful ways to connect with the amateur athlete, he said. Companies that dress medalists often see a boost...

Tim
  • 14 february 2006


"Olympic product is one of the most powerful ways to connect with the
amateur athlete," he said. Companies that dress medalists often see a
boost in retail sales in the months after the Olympics, he said — about
12% with the Winter Games, slightly more for the Summer Games.
Speedo

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