The Temporary Physical Virtual Store

The Temporary Physical Virtual Store
Retail

Gizmag reports on a spectacular initiative from American department store retailing institution J. C. Penney yesterday might cause everybody to rethink how e-commerce and the...

Tim
  • 16 february 2006


Gizmag reports on a "spectacular initiative" from American department store retailing
institution J. C. Penney yesterday might cause everybody to rethink how
e-commerce and the future of retailing might unfold though. The company
will construct a 15, 000-square-foot physical manifestation of the
virtual store at One Times Square on the corner of 42nd Street and
Broadway, New York.

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