U.S. Retailers Shift Ad Strategies In Digital Age

U.S. Retailers Shift Ad Strategies In Digital Age
Advertising

U.S. retailers are experimenting with new advertising strategies as they try to reach customers who fast-forward through television spots, block Internet pop-up ads and do...

Tim
  • 13 february 2006


U.S. retailers are
experimenting with new advertising strategies as they try to
reach customers who fast-forward through television spots,
block Internet pop-up ads and do not subscribe to newspapers.

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