10 Rules For Trend Watching

10 Rules For Trend Watching
Guy Brighton
  • 28 march 2006

Grant McCracken directs his weighty thinking to Trend Watching and defines 10 rules for trend watching.

Trend watching is a pressing business. And we now have an increasingly crowded marketplace of suppliers.In these early days, there are many models and extravagantly different standards. Here are some of the rules with which we can separate the sheep from the goats.

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