Apple & Tesco

Apple & Tesco
technology

It must be love. Apple is to partner with UK superstore Tesco. Jobs and co have clearly decided to chase the consumer penny - the move follows a successful trial...

Henry Lambert
  • 3 march 2006


It must be love. Apple is to partner with UK superstore Tesco. Jobs and co have clearly decided to chase the consumer penny – the move follows a successful trial at Tesco in Milton Keynes where an ‘Apple Zone’ was set up. Can the iPod halo keep persuading when you’re selling your wares in Tesco?

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