3webFamed British lifestyle brand Ben Sherman is set to open up shop in Soho, NYC in the coming days. The location will make the label's signature Mod fashion asthetic available in what appears to be a multi-story flagship store. PSFK got a sneak peak at the progress of the interior fit out and have a photo to share.

Famed British lifestyle brand Ben Sherman is set to open up shop in Soho, NYC in the coming days. The location will make the label’s signature Mod fashion asthetic available in what appears to be a multi-story flagship store. PSFK got a sneak peak at the progress of the interior fit out and have a photo to share. By our guess, the store should be open this weekend. We’ll have follow up coverage as soon as that happens.

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