Branded Bands

Branded Bands
Advertising

Advertising agencies in the UK are creating their own bands in order to sell brands. GUM@Saatchi (Saatchi & Saatchi's brand content arm) have created an urban pop group from scratch in order to capture the youth market.

Henry Lambert
  • 23 march 2006


Advertising agencies in the UK are creating their own bands in order to sell brands. GUM@Saatchi (Saatchi & Saatchi’s brand content arm) have created an urban pop group from scratch in order to capture the youth market. Designed with mobile soaps in mind the band has been given its own identity. The singers have their own personalities and a whole series of mobile soaps planned which will then be licensed to the highest paying advertiser. 

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