To celebrate is new six-story flagship in Paris, Cartier has introduced a customized fragrance called Bespoke. Mathilde Laurent, Cartier's resident nose will meet with clients...

To celebrate is new six-story flagship in Paris, Cartier has introduced a customized fragrance called Bespoke. Mathilde Laurent, Cartier's resident nose will meet with clients three to four times, over 2-3 hours each visit and gain insights into her clients personality, likes and dislikes by asking them seemingly innocent questions like what was your fave smell as a child– but questions that carry a lot of wealth! Based on her observations, she will craft three prototypes for her client to choose from and will fine-tune and retouch the chosen bottle.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in