When Ethan Kaplan did a talk at the University of Califronia Santa Barbara recently he ran a poll with the 100 students he was presenting to. He found some very...

When Ethan Kaplan did a talk at the University of Califronia Santa Barbara recently he ran a poll with the 100 students he was presenting to. He found some very interesting results:

About 1/3 had a MySpace profile. Roughly 90% had FaceBook profiles. Five people, all guys had heard of digg No one had heard of BoingBoing, Delcious, memorandum or NewsVine. About 15 had the Arctic Monkeys CD. None had paid for it Only a few had actually bought music in the last month About 20 had heard about the Sony DRM scandal

Obviously this is a little qualatative, so don't base your business plan on it – and also compare the stats with this: when I did my talk at Parsons recently, 33% of the students were sat at the back asleep. ;)

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