CustomerMade, Copenhagen

CustomerMade, Copenhagen
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Christian Schwarz Lausten at Innovation Lab in Denmark dropped us line about a new conference they're running called CustomerMade. It looks spot on: CustomerMade is a revolution from below. Customer...

Guy Brighton
  • 9 march 2006

Christian Schwarz Lausten at Innovation Lab in Denmark dropped us line about a new conference they’re running called CustomerMade. It looks spot on:

CustomerMade is a revolution from below. Customer passions are turned into profit by facilitation rather than persuation and marketing. A recent study in the Harvard Business Review shows that products based on ideas generated outside the company give the highest returns. The best ideas are not your own. Proctor & Gamble’s goal is for fifty percent of all new product ideas to come from external sources such as the future users of their products.

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