Designing A Global Brand

Designing A Global Brand
Innovation

An article on CNN looks at the development of Shanghai Tang:"Shanghai Tang is a Chinese label that set out to rejuvenate Chinese fashion which had effectively come to a stop in China," says founder David Tang.

Guy Brighton
  • 21 march 2006

An article on CNN looks at the development of Shanghai Tang:

“Shanghai Tang is a Chinese label that set out to rejuvenate Chinese fashion which had effectively come to a stop in China,” says founder David Tang. “Never describe it as ‘East-meets-West’ because it’s not, it’s Chinese,” he states.

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