The Independent prints an edited version of a speech Rupert Murdoch gave in London recently. He talks about how old media needs to recognize and take advantage of new media...

The Independent prints an edited version of a speech Rupert Murdoch gave in London recently. He talks about how old media needs to recognize and take advantage of new media quickly – but he suggests that there is still a place for the newspaper:

Great journalism will always attract readers. The words, pictures and graphics that are the stuff of journalism have to be brilliantly packaged; they must feed the mind and move the heart.

And, crucially, newspapers must give readers a choice of accessing their journalism in the pages of the paper or on websites such as Times Online or – and this is important – on any platform that appeals to them, mobile phones, hand-held devices, ipods, whatever. As I have said, newspapers may become news-sites. As long as news organisations create must-read, must-have content, and deliver it in the medium that suits the reader, they will endure.

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