A definition of innovative - 'being ahead of the times or producing something that is like nothing else'. Why then do so many ill treat...

A definition of innovative – ‘being ahead of the times or producing something that is like nothing else’. Why then do so many ill treat this word? Scott Kobayashi’s art and design blog – Kobayashi Five – explores the abuse of innovation.

Kobayashi of California Bay plants seeds of thought about art and design – his knowledge has lent content to Josh Spears’ blog and also allowed him to work on campaigns for sports-wear brand Adidas.

Hopefully campaigning for the health of innovation will allow the word to return to its former self. Lets hope so.

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