Diesel continues to probe at the luxury market - in April 2006 the Italian fashion label is set to open another Flagship store in London's...

Diesel continues to probe at the luxury market – in April 2006 the Italian fashion label is set to open another Flagship store in London's prestigious shopping area of Bond Street.

The new store will cover two floors and house all the Diesel collections – it will also include a private consultation area to create a unique and personalized experience for its shoppers. The label is keen to evolve as Renzo Rosso CEO of Diesel explains, “London for me is a great example on how Diesel is moving forward. The opening of Bond Street for us is the next official step into what I call premium of casual wear”.

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