How adidas Got Their Graff Campaign Right

How adidas Got Their Graff Campaign Right
Guy Brighton
  • 22 march 2006


The Wooster Collective have a detailed examination on how adidas used graffiti artists without getting a PSP backlash (so far).

If you’re a regular reader of the Wooster website, then you’ve followed our ongoing critiques and commentary on how brands either get it right or get it entirely wrong when they attempt to assimilate graffiti and street art into their campaigns.

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