The Wooster Collective have a detailed examination on how adidas used graffiti artists without getting a PSP backlash (so far).

If you’re a regular reader of the Wooster website, then you’ve followed our ongoing critiques and commentary on how brands either get it right or get it entirely wrong when they attempt to assimilate graffiti and street art into their campaigns.

Not too long ago we took Sony PSP to task for launching an ill-conceived and deceptive campaign that showed how brands should “not” attempt to do these things.

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