Contributed by Fred W, Kathmandu: There seems to be an interesting intersection of new technology, youth market and human rights developing. A team of students at USC, have designed a...

Contributed by Fred W, Kathmandu:

There seems to be an interesting intersection of new technology, youth market and human rights developing. A team of students at USC, have designed a prototype game for a contest run by MTV. It's actually a collaboration between mtvU, Reebok and the International Crisis Group – who are offering $50,000 to the winning design for a game to raise youth consciousness about the crisis in Darfur.

You can play the prototypes and vote for your favorite on the site. The USC games (‘the village’ and ‘fetching water’), which are two of the four finalists, and define the concept in general. To be honest, they were ripped apart in last week's Voice but a more sympathetic review is here in Toronto Star.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in