Lulu Kennedy - director of UK based project Fashion East - is an unassuming fashion professio. Her style is laid back - the anti-thesis to...

Lulu Kennedy – director of UK based project Fashion East – is an unassuming fashion professio. Her style is laid back – the anti-thesis to some over-styled types scattered amongst London Fashion Week. She’s a likeable person – loyal to her cause and void of any potential symptoms of Fashionitis. Therefore it was a pleasure for Michelle Morton-Banks meet the East London darling of fashion and chat about the desires of Brit culture and her ever-evolving project…

To eat, sleep and breathe your job can be painful but sometimes unavoidable. And in fashion, like other difficult sectors, even the most dedicated of individuals can lose sight and hope. Fashion East recognise this and choose to support designers in need of assistance. East London’s Truman Brewery and Topshop also understand the perils of the industry and in turn support Fashion East’s plight. The format is simple – Lulu and her team search for new designers – twice a year sponsoring these designers to present their work. This helps struggling designers to expose their concepts to international press and buyers during the London Fashion Week period. From her modest Brick Lane office, Lulu explains, “We offer a stepping stone for designers… we make it possible for designers to make themselves known to the industry on a national and international scale” You’d think such a platform would hail the support of everyone, but unfortunately, that is not the case.

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