SHOWstudio is Nick Knight’s creative baby. If it was a film it would be Hitchcock’s Rear Window – it provides a block of insights –...

SHOWstudio is Nick Knight’s creative baby. If it was a film it would be Hitchcock’s Rear Window – it provides a block of insights – these existing online as VIP passes to a virtual fashion world that somewhere, truly exists. In a virtual space, Michelle Morton-Banks speaks to Editor-in-Chief Penny Martin about boundary-bashing ideas and a new level of interactivity…

Too Active to be Voyeurs When I first try to understand what SHOWstudio is, I struggle. Is it a fashion blog? Fashion collaboration? A production company that documents fashion? At first glance it’s all of these things. The projects ambiguity is intriguing. Especially because, the beast that is fashion presentation seems to be metamorphosing into something completely different. Ambiguity breeds well in SHOWstudio. When I ask Penny Martin, editor-in-chief for SHOWstudio for a brief description, she says “Its too broad” to condense into a small amount of words. Left to form my own conclusions I ponder on my thoughts. It's clear the project hopes to encourage a ‘two way communication’ between the fashion industry and those passionate about it. It signifies a trend emerging in fashion presentation– creativity is moving with the times in so many ways its hard to collate. One thing is clear, its readers are not like the voyeurs in a Hitchcock film, and there is nothing passive about their viewing.

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