Flavorpill already produces nine email newsletters including its well known city guides. This week Flavorpill relaunches its site to offer its 300,000 newsletter subscribers and 500,000 monthly site visitors the ultimate culture destination on the web. But who actually reads these newsletters and why? We asked co-founder Sascha Lewis to explain the Creative Class he’s feeding with his flavored pills.

Congratulations on the launch.

Thank you – we’re all very excited to say the least. The whole idea with the relaunch is to create a cultural destination  – a place to go for art, music, fashion, literature and cultural events. The site will feature constantly refreshed dynamic content, searchable of archives of all nine of our publications, RSS feeds, and loads of other fun features rolling out in the next few months. Our goal is ultimately be the destination where people go to organize and manage their cultural lives.

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