One of the points many of the Trend presenters made at the Future Marketing Summit last month in New York was how instrusive and desperate advertising was becoming. Treehugger’s Graham Hill criticised advertising in sand at the beach and stairways plastered with ads. Russell Davies notes the ‘urban spam’ he gets when he buys a cup of coffee – “We got given this cup and ‘to-go sleeve’ at Coffee Republic. It’s got a rubbish Motorola ad on it,” he says.

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