Joga Bonito

Joga Bonito
Advertising

There's an interesting and confusing campaign being run by Nike aimed to bring skills and passion back into football (soccer) rather than diving, fighting, spitting and arguing. Eric Cantona -...

Guy Brighton
  • 9 march 2006

There’s an interesting and confusing campaign being run by Nike aimed to bring skills and passion back into football (soccer) rather than diving, fighting, spitting and arguing. Eric Cantona – he who once jumped feet first from the football pitch into a Crystal Palace spectator – presents the case in a two and a half minute clip. The clip also shows Wayne Rooney in action – a beautiful player, but damn brutal too.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.