MAC’s claim to fame

MAC’s claim to fame
Advertising

MakeUp Art Cosmetics, (MAC) has propelled to incredible heights since it’s founding in 1985. Even with a marketing strategy based solely on word-of-mouth, MAC has...

Guy Brighton
  • 6 march 2006

MakeUp Art Cosmetics, (MAC) has propelled to incredible heights since it’s founding in 1985. Even with a marketing strategy based solely on word-of-mouth, MAC has managed to rise as a global giant in the $160 Billion beauty industry. From sponsoring international fashion weeks to hosting slick celebrity powered parties, MAC has become synonymous with glamour and stardom.

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