MakeUp Art Cosmetics, (MAC) has propelled to incredible heights since it’s founding in 1985. Even with a marketing strategy based solely on word-of-mouth, MAC has...

MakeUp Art Cosmetics, (MAC) has propelled to incredible heights since it’s founding in 1985. Even with a marketing strategy based solely on word-of-mouth, MAC has managed to rise as a global giant in the $160 Billion beauty industry. From sponsoring international fashion weeks to hosting slick celebrity powered parties, MAC has become synonymous with glamour and stardom.

Frank Toskan, 45, one of the founders of MAC, was previously a Canadian hairstylist, make-up artist and photographer. Unable to find suitable make-up that looked good and kept the skin safe under the harsh lighting used in photo and video shoots, Toskan crated his own make-up line and Frank Angelo, an entrepreneur based in Toronto gave the company the financial backing. What made this company that was born over a kitchen counter a $500 Million + business in just 16 years? Several factors– lets analyze them each.

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