Monumentism

Monumentism
Advertising

In today's presentation at the Slovenian Advertising Festival I will be talking about a number of trends - macro and micro. One of them is this idea of 'monumentism' - this trend in architecture to build us powerful yet simple structure that challenges our environments.

Piers Fawkes, PSFK
  • 29 march 2006

In today’s presentation at the Slovenian Advertising Festival I will be talking about a number of trends – macro and micro. One of them is this idea of ‘monumentism’ – this trend in architecture to build us powerful yet simple structure that challenges our environments. In my slides I talk about the Paul Smith store in LA and the brand buildings in Tokyo. If you keep your eyes open, you can see this everywhere. Take a look at this face in Portorose in Slovenia I saw yesterday. (Click image to enlarge)

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