Moving Online: The New Trend In Trend Spotting

Moving Online: The New Trend In Trend Spotting
Advertising

Trend sites are manifestations of the latest in trend spotting--the creation of an open and constantly available source of information about developments in business, fashion, lifestyle and just about every other aspect of life. Just as many trends evolve as they are affected by newer trends, so these sites are responses to demands for transparency and consumer participation spurred by today’s information revolution.

But in this age when what was new yesterday is old tomorrow, what makes a trend?

Guy Brighton
  • 23 march 2006

Netherlands-based trendwatching.com offers a definition:
“A trend is a manifestation of something that has newly serviced an
existing (and hardly ever changing) consumer need, desire, want or
value.” An example is the Internet, which is growing in response to
humans’ need for knowledge.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.