Personal Edition: Coke

Personal Edition: Coke
Design

Coke-Slovenia-1This is a photo of a bottle of Coke one of the Festival organiser's drank at lunch yesterday here in Slovenia.

Piers Fawkes, PSFK
  • 29 march 2006

This is a photo of a bottle of Coke one of the Festival organiser’s drank at lunch yesterday here in Slovenia. We’ve seen Coke do this before: Coke offers different artistic wraps of their bottles. What they’re offering is the opportunity for consumers to select a product that reflects something about them at that moment – it could be there mood, their fashion or something else about them.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.