Personal Edition: Coke

Personal Edition: Coke

Coke-Slovenia-1This is a photo of a bottle of Coke one of the Festival organiser's drank at lunch yesterday here in Slovenia.

Piers Fawkes, PSFK
  • 29 march 2006

This is a photo of a bottle of Coke one of the Festival organiser’s drank at lunch yesterday here in Slovenia. We’ve seen Coke do this before: Coke offers different artistic wraps of their bottles. What they’re offering is the opportunity for consumers to select a product that reflects something about them at that moment – it could be there mood, their fashion or something else about them.

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