Prada has built "Prada Marfa" - a permanent public art sculpture in the middle of nowhere. The artwork, a 15 1/2- by 25-foot stucco and...

Prada has built “Prada Marfa” – a permanent public art sculpture in the middle of nowhere. The artwork, a 15 1/2- by 25-foot stucco and adobe rectangular building filled with expensive hand-crafted Prada shoes and handbags, went up a couple of weeks ago on desolate ranch land on the outskirts of Valentine: population 217 and roughly a 2 1/2-hour drive southeast of El Paso.

Brand Autopsy Report

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