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Red Dot Awards

Red Dot Awards
Arts & Culture

The Red Dot Awards is awarded to an international selection of products that exhibit 'international renowned design'. Whatever that is. What's interesting is the trends the juror has picked up...

Guy Brighton
  • 7 march 2006

The Red Dot Awards is awarded to an international selection of products that exhibit ‘international renowned design’. Whatever that is. What’s interesting is the trends the juror has picked up on:

Asian companies are increasingly recognising that in the long run they cannot rely on low prices only. Instead, the quality, the brand development and product culture are becoming increasingly important to create loyal customers in western industrial nations. This means that western competitors have to prepare for tough times and be even more innovative and creative…

In traditionally design-oriented industries such as the manufacturing of automobiles or household appliances the influence of design has increased insofar that innovative and partly futuristic forms are created which successfully communicate the high technisation in this field and point the way to the future…

In the field of media and home electronics, however, devices have become so complex that design is not living up to its full potential yet. In this field it is creativity, not technology, which currently sets the limits, according to the jurors. However, design experts expect a large break-through in the near future. Products such as the iPod Nano by Apple or a projector by LG indicate the future direction.

red dot awards

+Apple
+Brand Development
+Culture
+Customer retention
+Design
+Electronics & Gadgets
+home
+technology

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