The Red Dot Awards is awarded to an international selection of products that exhibit 'international renowned design'. Whatever that is. What's interesting is the trends the juror has picked up...

The Red Dot Awards is awarded to an international selection of products that exhibit ‘international renowned design’. Whatever that is. What’s interesting is the trends the juror has picked up on:

Asian companies are increasingly recognising that in the long run they cannot rely on low prices only. Instead, the quality, the brand development and product culture are becoming increasingly important to create loyal customers in western industrial nations. This means that western competitors have to prepare for tough times and be even more innovative and creative…

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