The web has been a-buzz about adidas little ‘secret showroom' project off Canal Street. We decided to pop down and see what it was all about. Not an easy task. First of all we had to find the right guy on Canal Street. The problem is that Canal Street is full of dodgy fellas ready to lead you inside buildings to secret stores selling counterfeit bags and leather goods. ‘Inspired' by all this adidas has a man on Canal Street too. You have to look out for him – and when you find him, you wonder if he's just another thug. Luckily he nodded his head and waggled his finger for me to come.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)