Site Visit: Missha Soho

Site Visit: Missha Soho
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The cosmetics industry is downright complicated. Selling the products are one thing. You've got traditional department store cosmetics counters, private label brands shops like L'Occitane, and even discount outlets like...

Dave Pinter, PSFK
  • 20 march 2006

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The cosmetics industry is downright complicated. Selling the products are one thing. You’ve got traditional department store cosmetics counters, private label brands shops like L’Occitane, and even discount outlets like Target or CVS. Time Magazine has a ‘Style & Design’ supplement in Spring issues (probably still on newsstands) that tries to make sense of how a typical Sephora store is set up. Understanding the products is completely another. Why is one ultra high end skin cream better than another bargain one? Lots of it is based on claims often times with a thin veil of science. So it’s still surprising that are still new retailers entering this market hoping to have that unique product that will lure women, ok and maybe even a few stray men in to part with some cash.

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