I'm sure someone at SE must have looked down at their new product said, "Why didn't we think of this before? It was so obviuous." Why? Sony Ericcson are to...

I'm sure someone at SE must have looked down at their new product said, “Why didn't we think of this before? It was so obviuous.” Why?

Sony Ericcson are to launch the Music Desk Stand MDS-60 – a speaker system in which you slip in your phone – you know, you've seen it done before with that white thing in your pocket. It's amazing a telecom brand didn't do this before.

Sony Ericsson Music Desk Stand MDS-60 -

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in