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The PSP Branded Content Opp

The PSP Branded Content Opp
Gaming & Play
Guy Brighton
  • 16 march 2006

Adverblog tells us that New Media Age has an interesting article on the business Sony has generated with the launch of the PSP. Brands like Nike and media giants like MTV and Conde Nast have started creating content specifically for the PSP, which “isn’t simply a gaming device but it’s most of all a source of entertainment.”

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