There's an article in the NY Times that looks at the readers' reaction that took place over the last couple of weeks when they found that the entry of guest...

There's an article in the NY Times that looks at the readers' reaction that took place over the last couple of weeks when they found that the entry of guest blogger George Clooney on the Huffington Post blog was not written by the star, but by Adrianna Huffington who “cobbled together” some previous interviews Clooney had given the media. The NY Times says, that the Huffington Post broke an unwritten rule about blog writing.

[Bloggers] say, “Hello, I'm the person responsible for putting these ideas together in this way. I then posted them to this blog. Or I e-mailed them to Arianna. Or I scribbled them onto a cocktail napkin and sent them to her by carrier pigeon. But at some point I crafted this train of thought in this way, and now I'm sharing it with you here.” It's not printed anywhere, of course, but the medium — the blog — carries that message.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in