$23 Million Proves That A Large Ad Gets Noticed

$23 Million Proves That A Large Ad Gets Noticed

The Newspaper Marketing Agency spends that 14 million pounds to prove advertising works. wtf!

Piers Fawkes, PSFK
  • 28 april 2006

Huh? Someone spent a lot of money to prove that a full page ad in a newspaper has a “positive effect on consumer brand commitment.” Oh, it was by the Newspaper Marketing Agency spending that 14 million pounds.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.