$23 Million Proves That A Large Ad Gets Noticed
The Newspaper Marketing Agency spends that 14 million pounds to prove advertising works. wtf!
Huh? Someone spent a lot of money to prove that a full page ad in a newspaper has a “positive effect on consumer brand commitment.” Oh, it was by the Newspaper Marketing Agency spending that 14 million pounds.
Maybe that money may have been better spent understanding why people are not reading newspapers anymore.
Brand Republic Article