Over on ECO.PSFK, new PSFK contributors 'Shroom' and 'Stalk' describe the concept of 'Citizen Shopping' which they were inspired to coin after a talk given by eco-agency Conscientious Innovation. With...

Over on ECO.PSFK, new PSFK contributors ‘Shroom’ and ‘Stalk’ describe the concept of ‘Citizen Shopping’ which they were inspired to coin after a talk given by eco-agency Conscientious Innovation.

With all this talk about ‘engagement’ and ‘cutting through clutter’ going on in the marketing world, a few folk have caught on to something we think has the potential to be pretty powerful…

ECO.PSFK

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