An over-due commitment: luxury & the web

An over-due commitment: luxury & the web
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New to the PFSK team is Colorado fashion darling Brittany Ancell. In her debut appearance, she questions the reluctance of luxury brands to embrace the...

Guy Brighton
  • 17 april 2006

New to the PFSK team is Colorado fashion darling Brittany Ancell. In her debut appearance, she questions the reluctance of luxury brands to embrace the web…

Through the increasing popularity of the internet, websites have become a companies’ most valuable tool in creating and publicizing a brand image. Yet, only in the past year has Estee Lauder launched its site. Louis Vuitton, Christian Dior, and Manolo Blahnik – to name a few – still refuse to use their virtual space for the purpose of selling. The question begs – why are luxury brands so hesitant to use the web?

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