Bacardi are to launch an online and mobile radio station in the UK and US.

21+ consumers will now be able to connect to BACARDI B LIVE Radio by streaming exclusive music content 24/7 through the Internet and directed to mobile phones across the world. Also, once the radio network is up and running it will be the first time listeners will be able to hear BACARDI sponsored concerts and events. “This allows our 21+ audience to experience the values of the brand anywhere,” says Shane M. Graber, Group Marketing Manager, Bacardi U.S.A., Inc. “It is also a way for us to bring BACARDI B LIVE Events from across the world to a much wider adult audience,” he continued.

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