Befriend The Mime: Virgin Switch Back / PSFK Generated Virgin Ad

Befriend The Mime: Virgin Switch Back / PSFK Generated Virgin Ad
Advertising

Virgin-Mobile-SwitchbackVirgin have launched a Sidekick like mobile device called the Swithcback, Gizmodo reports. The little gadget will have dedicated text messaging keys, a camera, AIM, Email and Web browsing.Probably less interesting is the fact that we stumbled upon the shoot for the ad last Sunday in Washington Square in NYC.

Piers Fawkes, PSFK
  • 12 april 2006

Virgin have launched a Sidekick like mobile device called the Swithcback, Gizmodo reports. The little gadget will have dedicated text messaging keys, a camera, AIM, Email and Web browsing.

Probably less interesting is the fact that we stumbled upon the shoot for the ad last Sunday in Washington Square in NYC. So what did we do? Get with the user-generated-media kids and get our camera out and cobble together our own little ad with lots of mimes in it. (ok, ok, sometimes we get distracted from our task of trend scouring).

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.