Bloggers Are Trendsetters

Bloggers Are Trendsetters
technology

A new report from Jupiter Research suggests that although bloggers may all a bunch of weirdos, freaks and research analysts - they're also rather influential too.

Piers Fawkes, PSFK
  • 18 april 2006

A new report from Jupiter Research suggests that although bloggers may all a bunch of weirdos, freaks and research analysts – they’re also rather influential too. The Guardian reports:

Although unprompted contributors are generally younger and more vocal than the wider online population, they are increasingly important as opinion formers and trend-setters. Mr Smith [of Jupiter Research] says businesses, media organisations and advertisers reading blogs should be wary of making assumptions about their wider significance, but that their muscle cannot be ignored.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.