Branding the religious experience

Branding the religious experience
Advertising

St Bart's located on Park Ave in NYC was once one of the largest Episcopal parishes in the nation. It sits surrounded in the shadows of major financial and banking...

Dave Pinter, PSFK
  • 10 april 2006

St Bart’s located on Park Ave in NYC was once one of the largest Episcopal parishes in the nation. It sits surrounded in the shadows of major financial and banking institutions. Passing by yesterday I noticed some interesting graphics on the exterior promoting the current religious season. These are by no means your run of the mill vinyl banners promoting fish frys or a benefit car wash. These delivered a simple message in a very contemporary way. It turns out that the church is doing some pretty radical things to hold it’s ground. They are presenting a conference and workshops entitled ‘Reinventing Church’ this June. Would you expect to find copy like this on any church website?

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.