clarks fashion faux pas

clarks fashion faux pas
Innovation

The Times reports that Peter Bollinger, the chief executive of Clarks shoes, made “errors in product mix, styling and consumer focus” which resulted in a sales slump.[Bollinger] said that its spring range for women last year had focused too much on smart merchandise and not enough on casual, comfortable shoes.

Piers Fawkes, PSFK
  • 28 april 2006

The Times reports that Peter Bollinger, the chief executive of Clarks shoes, made “errors in product mix, styling and consumer focus” which resulted in a sales slump.

[Bollinger] said that its spring range for women last year had focused too much on smart merchandise and not enough on casual, comfortable shoes. In tune with the footwear market as a whole, Clarks also experienced disappointing sales of boots last autumn as a result of the warm weather late into the season.

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