The Times reports that Peter Bollinger, the chief executive of Clarks shoes, made “errors in product mix, styling and consumer focus” which resulted in a sales slump.[Bollinger] said that its spring range for women last year had focused too much on smart merchandise and not enough on casual, comfortable shoes.

The Times reports that Peter Bollinger, the chief executive of Clarks shoes, made “errors in product mix, styling and consumer focus” which resulted in a sales slump.

[Bollinger] said that its spring range for women last year had focused too much on smart merchandise and not enough on casual, comfortable shoes. In tune with the footwear market as a whole, Clarks also experienced disappointing sales of boots last autumn as a result of the warm weather late into the season.

Times Online

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)