Coffee Chains Grow Coffee Drinking In Emerging Middle Classes

04/23/06

Written By:

Piers Fawkes

6024 articles

Piers Fawkes is the founder and CEO of PSFK, leading retail & business intelligence platform, founder of Retail Innovation Week and co-founder of Wallkit. Piers is considered a trends and innovation expert and is called to provide talks around the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung and Target.

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An article on Reuters suggests that coffee consumption in the UK and US may begin to decline, emerging middle classes in countries like Brazil, Russia, China are driving has been world consumption higher.

An article on Reuters suggests that coffee consumption in the UK and US may begin to decline, emerging middle classes in countries like Brazil, Russia, China are driving has been world consumption higher.

Analysts said successful marketing and promotion campaigns in producing countries and the growth of coffee chains were also contributing to the rise in demand.

ReuterS

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