At first glance you’d be forgiven for probing at the integrity of new music contest Diesel-U-Music. After all, a major fashion corporation creates it. But...

At first glance you’d be forgiven for probing at the integrity of new music contest Diesel-U-Music. After all, a major fashion corporation creates it. But if you do doubt the cause, have a rethink. For the past five years Diesel-U-Music has launched the careers of new music elites such as Mylo, We Are Scientists and Tom Vek. Actually, there’s nothing contrived about these talents or the event itself. It even gives accolades to those who’ve similarly dedicated their time to push the futures of music forward; in 2004 both Mick Jones the late John Peel received awards.

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